Thursday, May 5, 2011

New Direction

New Summer Collection for M.Velia

Good day darlins! So once again I've gone M.I.A. on my blog but please bare with me, for I've been one busy lady lately.  And to all of my readers all around the world......thank you for always coming back to share my journey in fashion. Love you!

So, what's with my "new career/business path" , "new goal and new direction for my company"? Well after much thought and consideration, I decided to split my clothing line into different labels.  I really wanted to put more definition into each line, to not only insure proper branding but also direction.  I came upon this when I was cleaning out my mountain of fabrics and realized I had amazing fabrics that ranged from $7.00 a yard, to $50.00 a yard. I thought it'd be lovely to use every scrap of those expensive fabrics and combine them with the more affordable ones. Therefore giving me, M.Velia, my new ready-to-wear line that is affordable but still upholds the art of couture.  Sound familiar? Why yes! I wanted to carrying on with the same feel from my previous label but at a better price point.

So what's to be of my self-named label, Melissa Velia ?  Well, Melissa Velia will now be my designer label. It will be a high-end attire collection for those fabulous social events.

And last, I will have my couture gown collection, Haus of Graciano.  I know it all sounds  a bit confusing right now and I seem to be all over the place but in truth this is one of the biggest foundation in my career and my company to date.  I am really excited about launching M.Velia and Melissa Velia's Summer collections, this June. So stay tuned darlins! And thank you for all of your support!


No comments:

Post a Comment