Melissa Velia - FALL 2013 COLLECTION Look Book

 

Introducing my Fall 2013 collection!  Although it is not the entire collection, it is the majority of it in it's prints and details.  I decided not to share the entire collection this early in the season due to those who might be "inspired" by my collection.  Believe it or not, but I've already had issues with things like that in the past.  My collections are never inspired by other designers but inspired by the crazy world inside my head. I decided to shoot this collection with a vintage filter and an off-lighting to bring out my inspiration in the collection.  Instead of doing a fashion show this season, I choose to do a look book and a collection video which is scheduled to be released late this summer.  So without further ado, here the Fall 2013 Look Book.

 

 

 

 

 

 

 

 

 

Big thank you to my amazing team, 

 Models:  Melina Perez and Christa Marlei

Make-Up Artist:  Amber Laws

 *If your a fashion blogger or fashion media and would like to share the pictures above, you are welcome to do so as long as you send a link to the post/ article to contact@melissavelia.com and we will be sure to send you a thank you gift from the Fall accessories collection late this summer.

Xo.

Umpa, Umpa....

 

 Willy Wonka & the Chocolate Factory (1971)

Does anyone know where I may find Lumpaland?  Totally need to get me some of these guys! (ha) Honestly, if you think about it...how wrong was it that Mr. Willy Wonka discovered Lumpaland and took these guys from their land to work in his factory for chocolate?!  Not to mention, they never got to see daylight!  Yeah, can you image someone doing that in real life?! Hmmm...

Aaaanyways,  this whole Umpa Lumpa thing came to mind when I realized that my Spring 2013 collection would not be completed on time for LAFW in October.  I had been planning so much for this collection, including a photo shoot in Palm Springs and a fashion show on the beach.  Unfortunately, all this goodness will have to wait till next year.  I began to fall behind over the summer as I received some of the biggest orders to date from my collection, plus amazing marketing opportunities gifting some events in New York during NYFW next month.  Also, I began to think about that huge "career" move I'm stilling waiting to hear on and what would happen if it all came through.  My Spring Collection would be put to the side and "wasted" if you will.  I would rather push back a collection and give it all the detail and glory then half fast it to keep up with this crazy industry.  Never the less, it won't be all hush hush from my corner either.  I will continue to work on new pieces that don't really belong in a collection but more of using all the lovely fabrics and trims I have on hand to produce some fab stuff at great prices.  Plus, this will give me the chance to do a soft launch for my Nightgown pieces.

Tons of marketing to come this year, including lots of give-aways for all you lovelies who follow me on https://www.facebook.com/DesignerMelissaVelia .  On another note, one of my biggest goals this year is to have a trunk show this November.  So we'll see what happens.  Lord knows, I don't have any Umpa Lumpas helping me, therefore I do this all on my own.  Perhaps some internships would be helpful but even that takes time to find.

I know things change from one day to the next in my world but what can I say, that's the business for you.  Like Jay-Z song, "I'm on to the next one.." and for me, that means choosing opportunities wisely.

Xo Loves.